Analytics that matter

How it works

Every connected site reports page views and widget opens automatically, giving you a baseline of how much traffic actually sees the chat option before anyone even starts typing. From there, analytics track how many visitors start a chat, whether the AI or a human handled it, and how those conversations resolve.

Flow performance is broken down into the same funnel stages shown in the flow builder — views, clicks, submits, completions — so you can compare flows against each other and against your overall chat volume, not just look at each one in isolation.

Why it matters

Numbers broken down per workspace and per site mean an agency or a company running several properties can see which site is converting well and which one needs attention, instead of one blended number that hides the difference.

Example use case

A marketing team notices flow completion rate on the pricing page is half what it is on the homepage — they check the analytics, see the drop-off happens at the phone-number field, remove it, and completion rate recovers within a week.